How to use colour psychology to improve trust.The entertainment and advertising industry uses colour psychology to persuade their audience’s emotions. People are aware that colour persuades their actions. They haven’t become less sensitized. We are hard-wired to like colour. It is human nature. Back in college (many years ago – hah!) I was taking a film history course. One topic covered was how filmmakers use colour psychology to persuade their audience to feel a certain way. I remember being very intrigued by this. Being able to persuade a person’s emotions using colour seemed like a secret superpower. But, of course, it wasn’t so secret. Colour has an impact on our emotions, our perceptions, and our spiritual and physical well-being. In today’s competitive online world, a viewer often makes their first impression of branding within three seconds. The first aspect of a website design that viewers notice is colour. Colour psychology plays an important part in the success of your marketing.
How colour psychology can influence consumer behaviour.
Colour does not add a pleasant quality to design – it reinforces it.